Elite Jewellery, launched in 2021, is a part of the Chittilappilly Jewellers Group, which was founded in 1987 in Dubai. We are backed by over 35 years of experience in being a leading name in gold retailing and wholesale in the Middle East. The Chittilappilly Jewellers Group is renowned for its service, value pricing, craftsmanship and vast collections of intricately designed jewellery – which are all reflected in the spirit of Elite Jewellery.

The Group has 15+ retail outlets in UAE, and Qatar. An exclusive wholesale and export division caters to the stock requirements of local gold retailers and exports to other Gulf Countries, Europe, Canada, USA and Far East.