About Us
Elite Jewellery, launched in 2021, is a part of the Chittilappilly Jewellers Group, which was founded in 1987 in Dubai.
We are backed by over 35 years of experience in being a leading name in gold retailing and wholesale in the Middle East. The Chittilappilly Jewellers Group is renowned for its service, value pricing, craftsmanship and vast collections of intricately designed jewellery – which are all reflected in the spirit of Elite Jewellery.
The Group has 15+ retail outlets in UAE, and Qatar. An exclusive wholesale and export division caters to the stock requirements of local gold retailers and exports to other Gulf Countries, Europe, Canada, USA and Far East.
Our sourcing
We source our 22K jewellery from manufacturers in India, Turkey, Italy, Malaysia and Singapore, including local UAE-based manufacturers. This allows us to provide customers with internationally renowned brands and a wide range of collections to choose from.
Our sourcing
We source our 22K jewellery from manufacturers in India, Turkey, Italy, Malaysia and Singapore, including local UAE-based manufacturers. This allows us to provide customers with internationally renowned brands and a wide range of collections to choose from.
Our Core values
Our company’s core values’ focus on the happiness of our customers. We remain unwavering in our commitment to delighting customers at every visit with the latest designs. We honour our customers and celebrate in their celebrations. We have strived to earn and keep the trust of our customers over decades.
Our strength
Our competitive edge lies in our near zero-cost making charges, across an enviably large collection, offering real value for money. This is further fortified by our strong sales team who are passionate about delighting our customers with impeccable service quality, creating loyalty among a growing customer base.
Testimonials
I only shop here because of Mr. Shreejith. The very first time i visited, there was no other shop I shopped at for jewellery. He is genuine and extremely customer centric, very warm and polite regardless of how many customers he attends to, his attention is undivided. It is indeed because of such staff that customers keep returning and they indeed are an asset to their organization. Good job and keep up the good work Shreejith.